Social Networking in a Time of Social Distancing

Posted by Ashley Preuss

In the midst of fear, uncertainty, and economic turns, you may be tempted to push pause on your job search and networking efforts. But instead of fixating on the unknown and allowing doubt to stop you in your tracks, make the most of your situation and push forward. One of the most important factors of a successful job search lies in networking. While in-person networking opportunities are limited at this time, think to what you can accomplish online.

If you’ve scrolled through your friends’ recent status updates, you might have noticed a lot of people taking the time to fine-tune their Netflix playlists. Similarly, your online presence can use some fine-tuning from a professional perspective too. Cultivating your online presence is a step-by-step process. What platforms are you on? Are you active enough? Are you engaging with others in your community? Have you built a brand for yourself? Have you started at all?

Whether you’re just beginning to network on social media or you’ve been doing it for years, use these tips to make the most of this time spent socially distancing, by networking online.

Why Is Social Media Important

You know networking is key to job search, but why do you need to be online to do it? Here are a couple reasons to put down the television remote and work on your social media presence: 

1. Expands your networking and information sharing options. We could stop the list right here. Social media allows you to not only stay in contact with those you already know and easily sustain connections, but it also helps you create new relationships. Networking is crucial to job search and you can reach many more people online than you can offline.

2. Provides reputational information about your skills and abilities for potential employers. Many recruiters will likely vet you online at some point in the interview process. Your professional profiles serve as another opportunity to showcase your talents beyond your resume.

3. Offers a rich database of information to aid in your search. Sites like LinkedIn have tons of information about your target companies, their recruiters and current employees. You may have a connection to someone that can offer advice or help you get your foot in the door.

Even with all the opportunities that social networking offers, some people will say, ‘but nothing is happening’ or ‘I’m just not going to do it.’ Yes, it takes time to get good at it and build a worthwhile presence. But if you take yourself out of the ring, you cut yourself off from the people that may be able to help you in your job search and career. You can’t simply rely on one tool like your resume. Take the time now to build out your profiles and interact with your community to reap the benefits networking offers.

Choosing Social Media Platforms

We used to all communicate face-to-face. Then came the telephone, fax machine, federal express envelopes, and so forth. Now we have so many channels to pick from that it can often feel a little overwhelming. Some will simply opt for LinkedIn and stop there. But think to the gatekeeper holding the keys to the job you want. Where are they? Depending on your profession, there are more specialized online communities that may provide much greater value than LinkedIn.

It’s important to have multiple ways of promoting yourself and communicating with people. As you look for at least one or two social media channels to start engaging and amplifying your presence, keep in mind where your industry tends to hang out online. For example in the hacking community, Twitter is often a better option. If you’re a software developer, check out GitHub. Or if you want to work in state, federal, or local government, look at GovLoop. Also consider using an online calling card like to provide links to your professional profiles all on one landing page.

Controlling and Fine-Tuning Your Presence

This is where we start to take things up a notch. You need to go beyond putting up a poorly written profile, that’s not up-to-date, and with only a handful of connections. And be sure to check your privacy settings on all your accounts regularly, as new features and updates can bring changes.

Fill out your profiles completely and log in to not only update any information that might have changed, but to interact and engage with your professional community on a regular basis. Consider these tips for engaging on social media:

1. Send personalized messages when sending a connection request whenever possible. Maybe you met someone briefly or haven’t seen them in ages and they won’t remember you right away. Or if they don’t know you at all, what’s the reason you’d like to connect? Share your intentions for a meaningful connection rather than sending requests on a whim without purpose. Keep in mind you’re after quality of connections, not quantity.

2. Think about your personal brand. Sometimes people have a cavalier attitude of ‘take me the way I am.’ But your professional accounts are not the place to share politics, religion, or other topics that can be sensitive. The content you create, and the items that you like and share, are a reflection of your personal brand. Every action you take online adds to your digital footprint. Be aware of what you are putting out into the world and contemplate the ramifications good or bad – how could this affect your job search prospects?

3. Hone your online social skills. Once you get going, you might find you have a very different personality online. It can take time to get comfortable, but keep making adjustments until you find your voice. And make sure at least 80% of what you post on career sites like LinkedIn is career oriented—that’s not to say the other 20% should be birthday or baby pictures. You might share an inspiring story or information about an upcoming free training – something that will still resonate with your community. Also keep in mind, not to inflate your own abilities. You could easily make yourself out to be an expert and later fall flat when you’re hired with those expectations. So work on your social skills to ensure you communicate both authentically and appropriately.

4. Be patient but proactive when building an online community. Just as you can’t build a real relationship offline by meeting someone once, online engagement won’t happen overnight. Join groups and participate in conversations. Don’t just hit the like button, but share your take on the matter or pose a question—actually participate. While you won’t log out after one day with an immediate group of friends, consistent and authentic communication will eventually lead to an expanded industry network that you can call upon when needed.

5. Maintain good grammar and spelling in your communications on professional platforms. It’s easy to get in the habit of using texting and Twitter shorthands, but go the extra step on LinkedIn or other professional social media channels to use proper spelling and punctuation in your posts and comments.

Though many of us may feel isolated at this time, social media can serve as a way to stay connected. So keep engaged with your network, recruiters, and hiring managers, and push yourself to improve something that you have control over like your social networking efforts. Staying positive and connected will help you navigate whatever comes your way.

This entry was posted on Friday, March 20, 2020 3:59 pm

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