LinkedIn Boosts Your Visibility – Make Sure It’s The Right Type

Posted by Pat Tovo

LinkedInYou’ve probably been hearing for years that LinkedIn is an effective networking tool.

If you followed that advice and added a LinkedIn profile, you’re probably expecting recruiters, hiring managers or other professionals to be knocking on your door. But for some reason, you may not be awash in messages and invitations to connect.

Maybe your profile needs some work.

Take a look at these easy-to-miss goofs that could be keeping you under wraps.

Chose an appropriate profile photo. You’d never post a photo of yourself at a party, on vacation or casually sitting with friends. You understand that’s not right for LinkedIn. But is your photo blurry? Is it so dark it’s difficult to see your face? What are you wearing? A collar shirt and even a tie are ideal for men. Women may want to choose a business-like blouse. When you’re in a job search, you can’t go wrong with a headshot of you dressed for an interview.

Limit the number of connection requests you send. You should search for recruiters, hiring managers and others in your profession with whom you’d like to work or whom you’ve met. Consider liking or sharing some of their posts before sending them a connection request. Include a friendly note, perhaps referring to one of their posts that you enjoyed or mentioning where you had met. Don’t go all out and send connection requests to everyone with any type of cyber security-related position. That makes you look desperate. It also makes others think that perhaps you’re interested in any job, not the right job. Use discretion.

Don’t bombard your connections with requests. Some LinkedIn members almost immediately start to request other connections, recommendations and referrals. That’s as much of a turn off as is blindly requesting a connection. Connect. Follow the connection. Like and comment on posts. Develop a relationship before asking for something.

Continually update your LinkedIn account. When you look at websites that you can tell haven’t been updated in years, you likely feel the information is not useful and the company isn’t professional. That’s the impression you give if you don’t continually update your LinkedIn profile. Take the time, on a regular basis, to keep your profile updated.

Research and use keywords. As a cyber security pro, it’s vital that your LinkedIn profile include proper keywords for your profession. Those keywords will catch the eyes of recruiters, hiring managers and others in your profession when they’re doing a search. It also demonstrates that you are a savvy professional who knows the best way to craft a LinkedIn profile. You’d likely suggest other job seekers use keywords in their LinkedIn profiles. Don’t neglect to do so yourself.

Check and double-check spelling and grammar. If you leave that work to a spell check system you may do as one job candidate did – report you worked in a “whorehouse” vs. a “warehouse.” There’s no substitute for human review. As you read through your profile make sure that you haven’t fudged or outright fabricated any dates, connections, experience or education. Once that misrepresentation is uncovered it could taint you for years to come.

Remember that customization is key. Spend the extra few minutes it takes to customize your LinkedIn Profile URL. As a professional this step is especially important. Only use a version of your name, and add numbers if necessary. Save the pop culture references or slang for personal emails and sites. If you don’t take yourself seriously, why should anyone else?

LinkedIn is a vital tool for your professional development. That’s why it’s important to create it and continually updated when you’re happily employed, not just job hunting. If you don’t treat your LinkedIn profile like a living document, it can actually harm your professional development and growth. Give your profile the time and attention your career deserves.

Pat Tovo guides job seekers in conducting successful employment searches through targeted prospecting, effective resume writing, and polished interviewing skills. She enjoys facilitating workshops and working one-on-one in career counseling.


This entry was posted on Thursday, February 08, 2018 2:12 pm

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